REPRESENT // END OF YEAR: 2024 YEARBOOK

REPRESENT END OF YEAR 2024 PRESS RELEASE

As the year draws to a close, Represent Ltd.™ proudly unveils its annual END OF YEAR video, 2024 YEARBOOK. This highly anticipated recap doesn’t just reflect on the months behind us; it captures the very essence of what made 2024 extraordinary for the brand and and the real ones across the global community.



This year was defined by powering through a tough economy to continue to provide the designs and aesthetics that make up the fabric of REPRESENT... pushing boundaries with groundbreaking collections that resonated with audiences far and wide. From iconic collaborations to statement pieces that sold out in record time, every moment was a testament to the brand’s commitment to innovation and keepin it real. The video highlights these milestones, celebrating the fearless energy that propelled the brand in new directions and to new heights.

But beyond the achievements, 2024 YEARBOOK is a story of gratitude. Represent wouldn’t be where it is today without the unwavering support of the REAL ONES —the creators, the blue-collar, the fighters, and everyday individual who proudly wears the brand. The video is as much a celebration of their journey as it is of the brand’s. It’s a heartfelt thank-you to the real ones that makes Represent so much more than a brand.

A collaborative vision between creative director David X Christensen and media department head Andrew Ruiz (AR) -- strength and optimism is woven through every frame of this visual journey. The video doesn’t just look back; it also sets the tone for what’s ahead. 2024 was incredible, but Represent’s mission is far from over. With big plans on the horizon, this year’s achievements are only the beginning.

So, as we step into a new chapter, take a moment to watch END OF YEAR: 2024 YEARBOOK -- remind us of the road we have been on and then prepare for upcoming missions. REPRESENT is ready to take on 2025 with a bolder more refined spirit—we can’t wait to show you what we have brewing.

THANK YOU 2024!
REPRESENT... NOW & FOREVER.

YEARBOOK VIDEO APPEARANCES: Nate Diaz, Brandon ‘The Assassin Baby’ Moreno, Nick ‘Killshot’ Kohring, The Korean Zombie, Up Next Fighting, Francisco ‘Cisco’ Rivera, Luciano Ramos, Bad Dog, BJPenn.com, Tata Ribeiro, TEM, Gilbert 'EL Niño' Melendez, Fight Night at the TECH, Jackson Hemauer, Bob Menery, OG Goonster, Jacqueline Bolanos, Lovely Vans, Sonia, Chris Avila, Rampage Jackson, The Silva Back Boyz, Andrey Ivchenko (Stranger Things 3), Diego Lopes, Michael Morales, Jake Shields, Alessandro Costa, David X Christensen, Arturo Burgos, Gianni Vazquez, Randy Spence (NDA), Rudy Hernandez (NDA Boxing), Blanca Marisa Garcia (photographer), Gabi Garcia, Dory Aoun, Alex ‘Alleykat’ Gueche, and AR.

FULL VIDEO BY: AR // ANDREW RUIZ
ADDITIONAL FOOTAGE & PHOTOGRAPHY BY: SAMUEL TERAN
CREATIVE DIRECTION: DAVID X CHRISTENSEN


©2024 REPRESENT LTD.™ // MADE FOR THE REAL ONES

 

 

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